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Paid ads on Facebook will take some research if you want to run them right, but there are countless resources out there to guide you through making an amazing ad. If you want to try your hand marketing in other ways, you can experiment with automotive forums and paid social ads. Plus, switching up the design and offer on your packaging insert every now and then will keep it fresh and new for your repeat shoppers, so they don’t get bored of seeing the same thing over and over. This makes the insert more relevant so shoppers are more likely to pay attention to it. Up your game by creating special holiday-themed packaging inserts! Leading up to your special summer sale, for example, type Happy Summer! as your headline and include clip art of a beach ball. This makes them especially useful for promotions! Type up a quick note listing the details of the coupon, the promo code, and the date range during which the promotion will be active. Packaging inserts can offer your parts website a variety of benefits at a low price, since you can switch up the message to fit your needs at the moment. In short, this is a card or slip of paper that you add to an order before shipping it out. RELATED: 5 Opportunities for Repeat Customers that your Parts Website is Missing 4. If possible, switch up the color and text as much as possible to help it stand out from the banners you’ve run in the past. Only turn it on when you’re running a promotion. Regular visitors to your parts website will stop noticing the banner if it’s always there. That said, don’t leave the banner up constantly. It’s easy to set up and only takes a few minutes! The RevolutionParts platform lets dealers add a custom banner to promote their latest sale. Adding some kind of banner or pop-up can let those shoppers know so they don’t miss out. Most of parts website traffic comes from paid ads and Google search results, so those shoppers have no idea that you’re running a promotion at that moment.

If you can promote your discount on your actual website, then do it! Try posting an image to attract their attention! 3. Plenty of businesses have found success running contests and giveaways on Facebook in addition to their promotions.įacebook and Twitter are more casual than an email, so you can connect to followers on a more personal level. Some dealerships are even starting to explore Instagram, which is a fantastic place to show off vehicle accessories and drive more sales using images.Įven if you only have a few dozen followers, it’s still another way to connect with shoppers and grow a relationship with them.

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Social media accounts (such as Facebook and Twitter) are free to create and easy to maintain, making them another great place to reach potential buyers.

Step-by-Step Guide to Creating your Own Email Template for Parts Promotions.

4 Must-Have Elements of a Promotional Email that Actually Drives Sales.

Some marketing agencies will even create the email for you, so you don’t have to do the extra work! (Even though it is easy, if you want to try your hand at it)Īs long as you don’t spam your list with emails, most of those shoppers will be happy to know about your latest sale.

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Even if you’re not design-savvy, MailChimp makes it easy to create a professional email with just a few clicks. You can use an email provider like MailChimp to build your list, create an email template, and send. Sending out a promo email when you run a good sale can be an effective way to invite them back! Otherwise, they might miss out. They know you’re not trying to scam them, and they know they can get the auto part they need from your parts website. Once a shopper has made a purchase with you, you’ve gotten over that first hurdle of trust. If you’re not building up an email list of past customers, you should start right away!

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One method by itself will have varied results, but use them all together and you could drive more sales.Ĭheck out these 4 easy methods for promoting your coupon code and letting shoppers know about your smoking hot deals. Luckily, there are plenty of ways to let shoppers know that you have a deal to share with them. But if they don’t even know your promotion exists, then the entire strategy falls flat. We all know that running a promotion and giving out coupons for your parts website can be a great way to get customers excited about making a purchase.